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Posts Tagged ‘Web 2.0 for web marketing’

Web 2.0 and Web marketing is a match made in heaven. There are many ways to create traffic to your website using the power of Web 2.0. Generally speaking, if people can submit links to content, submit content, make comments and vote good/bad, up/down content, thus affecting the amount of traffic that can generate, it’s Web 2.0 content. Blogs, wikis, file sharing sites, content rating systems, book-marking sites, and social networking sites are all examples of Web 2.0. Some of the more well-known Web 2.0 sites are YouTube (file sharing), Facebook and MySpace (social networking), Wikipedia (wiki), blink (book-marking) and Digg (content rating system). The list is almost endless, and the traffic that these websites generate is absolutely staggering.

Create original, quality and compelling content and submit them to Web 2.0 websites.

For example, if you write an original and compelling article, you can submit it to content sharing and content rating system websites such as Digg, Propeller, MarkTD Newsvine or Reddit. Sometimes there content sharing and content rating system websites that specializes in a particular industry. When you submit your article to these sites, people will give it a vote, and each vote moves the article up where it can be seen by more and more people. This has the potential of creating a lot of traffic for your website since each reader will need to click on the link to go to your site to read the full article. And you’re building a permanent link pointing to your website that can be followed for months and years to come. (And don’t forget, a link from a quality site to your website helps in your search engine rankings too.) Or you can create an original video and submit it to YouTube. If the video contains your website or a plug for your business, then all the better. YouTube is not the only video sharing website however. Web 2 0 – ize other people’s sites that contain a link back to your website

I’ll assume you already know how your bookmarks (or Favorites) work in your browser. People’s public bookmarks are haven’t browsed by others and lead to clicks to the sites you’ve bookmarked. So be sure to bookmark your business website and inner pages that are important. Also, these bookmarks can appear in search results in engines like Google and Yahoo. Simpy and blink are two more examples of these kinds of Web 2.0 book-marking sites. Let’s say you write an original, quality article and post it to your business website. Then let’s say you submit the article to a handful of content rating websites like some of the ones explained above. To further market this article, you can then use social book-marking sites to bookmark the page on the content rating websites that list your new article and that contain a link back to your article. Go ahead and bookmark the page on the authority site, thus marketing it, which in turn markets your site as well. One particular Web 2.0 website that is very popular and can generate tons of traffic is StumbleUpon. This site allows people to any page you deem worthy give a “thumbs-up”. And if you get enough “thumbs-up”, people browsing StumbleUpon will see it and click over to that page. So I always make it a point to “stumble” my business websites’ homepages and sites that contain links to my business websites as well.. Engage in the conversations and activities

When I suggest above to become an active member I mean that you need to visit a few of your favorite Web 2.0 sites on a regular basis and actually contribute to the site with your views, votes, comments and submissions. For instance, if you like Digg or Newsvine, visit them often and submit quality articles, content and sites to them. You may enjoy Facebook, Linkedin ro MySpace. Unfortunately, leaving blog comments has been abused by so many people that you absolutely must only leave blog comments that contribute to the overall blog post.. Only add your website’s link if you’re asked to. These links won’t help your search engine rankings goal can drive traffic to your site.

Encourages visitors to bookmark and tag your content. If you have a blog, add a feature that shows up at the end of every post that allows users to bookmark or submit your post to other Web 2.0 websites. If you write a memorable or compelling post, people can use this to make bookmarks to the post, Stumble it, Digg it and so forth. Add a Web 2.0 feature to your website. First of all, your business website needs a blog. If you’re selling products, consider adding in a feature that allows customers to rate each product. When potential customers see that your products are rated by existing customers, they’ll be more likely to trust you and buy. You could add a wiki to your website. A wiki is software that allows users to freely create and edit Web page content. By encouraging your website visitors to create content for you, you’re allowing your site to grow, become more informative and thus creating more opportunities to be found in search engines. These features can be found as third-party software packages and integrated into your existing website surprisingly easily.